You’ll be hearing a lot about hearables this year; in fact, industry insiders are touting them as the tech product of 2017. Hearables are wireless ear accessories designed to make your life easier. Apple helped to cement the rise of the hearables market with the announcement of the removal of the audio jack from the iPhone 7. Soon, it will be all about going wireless, and Samsung, Bose and Jabra are stepping up their offerings with hybrid products that include fitness tracking and coaching.
Let’s also not forget the millennial and Generation Z consumers, who are undoubtedly the future of wearables. Products such as the i.am+ Buttons generate hype via their celebrity and inﬂuencer following, including the likes of Kendall Jenner. Her most recent ear-accessory-emblazoned Instagram post garnered over two million likes. What is especially great about these products is they are aesthetically on point, and blend trend with function. Either way, what is abundantly clear is that hearable technology works for all age groups, so prepare yourself to go wireless.